Alfa RomeoA group of Milanese businessmen took over a factory set up to produce Darracq 4-cylinder taxicabs. The group was called A.L.F.A. - Anonima Lombarda Fabbrica Automobili. Guiseppe Merosi, a self-taught engineer, was hired as head designer. The first production A.L.F.A. designed by Merosi was the 1910 24HP. This large, conventional touring car and subsequent designs by Merosi were solid and unadventurous, but consistently achieved a high level of quality and reliability. A.L.F.A.'s sales grew, but the outbreak of WWI put a stop to automobile production.
In 1916 the company came under the direction of a high-flying Neopolitan industrialist named Nicola Romeo. During the crisis of 1929 Romeo's industrial empire had financial difficulties and suffered serious damage. Romeo had been removed as director in 1928 and the company passed into government receivership shortly after the crash. In 1934 it was absorbed with other industrial companies by an agency of the Facist government, the Instituto di Riconstruzzione Industriale (IRI), which controlled it for over 50 years.
The second World War again brought a virtual halt to car production at Alfa. Partially-assembled production vehicles were put in storage and a few racing and experimental cars were hidden in caves north of Milan. The war was a disaster for Italy and for Alfa. Occupying German troops commandeered part of what remained of the severely damaged factory. The design team worked through the destruction to develop a different kind of Alfa Romeo for the changed Europe that lay ahead.
A completely new passenger car, the Alfa Romeo 1900, was introduced in 1950 and in 1954 the Giulietta was introduced. The Giulietta is essentially the beginning of the modern era in Alfa Romeo's history.
The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by Cavaliere Ugo Stella, an aristocrat from Milan, in partnership with the French automobile firm of Alexandre Darracq. The firm initially produced Darracq cars in Naples, but after the partnership collapsed Stella and the other Italian co-investors moved production to an idle Darracq factory in the Milan suburb of Portello, and the company was renamed A.L.F.A. (Anonima Lombarda Fabbrica Automobili). The first non-Darracq car produced by company was the 1910 24 HP, designed by Giuseppe Merosi. Merosi would go on to design a series of new ALFA cars with more powerful engines (40-60 HP). ALFA also ventured into motor racing, drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24 HP models. However, the onset of World War I halted automobile production at ALFA for three years.
1916 saw the company come under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. Munitions, aircraft engines and other components, compressors and generators based on the company's existing car engines, and heavy locomotives were produced in the factory during the war. When the war was over, Romeo took complete control of ALFA and car production resumed in 1919. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20-30 HP becoming the first car to be badged as such.[1] Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars (including the 40-60 HP and the RL Targa Florio).
In 1923 Vittorio Jano was lured away from Fiat, partly thanks to the persuasion of a young Alfa racing driver named Enzo Ferrari, to replace Merosi as chief designer at Alfa Romeo. The first Alfa Romeo under Jano was the P2 Grand Prix car, which won Alfa Romeo the inaugural world championship for Grand Prix cars in 1925. For Alfa road cars Jano developed a series of small-to-medium-displacement 4, 6, and 8 cylinder inline power plants based on the P2 unit that established the classic architecture of Alfa engines, with light alloy construction, hemispherical combustion chambers, centrally-located plugs, two rows of overhead valves per cylinder bank and dual overhead cams. Jano's designs proved to be both reliable and powerful.
Enzo Ferrari proved to be a better team manager than driver, and when the factory team was privatised, it then became Scuderia Ferrari. When Ferrari left Alfa Romeo, he went on to build his own cars. Tazio Nuvolari often drove for Alfa, winning many races prior to WWII.
In 1928 Nicola Romeo left, with Alfa going broke after defense contracts ended, and in the end of 1932 Alfa Romeo was rescued by the government,[1] which then had effective control. Alfa became an instrument of Mussolini's Italy, a national emblem. During this period Alfa Romeo built bespoke vehicles for the wealthy, with the bodies normally built by Touring of Milan or Pininfarina. This was the era that peaked with the legendary Alfa Romeo 2900B Type 35 racers.
The Alfa factory (converted during wartime to the production of Macchi C.202 Folgore engines) was bombed during World War II, and struggled to return to profitability after the war. The luxury vehicles were out. Smaller mass-produced vehicles began to be produced in Alfa's factories beginning with the 1954 model year, with the introduction of the Giulietta series of berline (saloons/sedans), coupes and open two-seaters. All three varieties shared what would become the classic Alfa Romeo Twin Cam engine, initially in 1300cc form. This engine would eventually be enlarged to just under 2 liters (1962cc) and would remain in production through 1995.
Once motorsports resumed after World War II, Alfa Romeo proved to be the car to beat in Grand Prix events. The introduction of the new formula (Formula One) for single-seat racing cars provided an ideal setting for Alfa Romeo's tipo 158 Alfetta, adapted from a pre-war voiturette, and Giuseppe Farina won the first Formula One World Championship in 1950 in the 158. Juan Manuel Fangio secured Alfa's second consecutive championship in 1951. During the 1960s, Alfa concentrated on competition using production-based cars, including the GTA (standing for Gran Turismo Allegerita), an aluminium-bodied version of the Bertone-designed coupe with a powerful twin-plug engine. Among other victories, the GTA won the inaugural Sports Car Club of America's Trans-Am championship in 1966. In the 1970s, Alfa concentrated on prototype sports car racing with the Tipo 33, with early victories in 1971; eventually the Tipo 33TT12 gained the World Sportscar Championship in 1975.
By the 1970s Alfa was again in financial trouble. The Italian government company Finmeccanica bowed out in 1986 as Fiat Group bought in, creating a new group, Alfa Lancia Industriale S.p.A.,[1] to manufacture Alfas and Lancias. Models produced subsequent to the 1990s combined Alfa's traditional virtues of avant-garde styling and sporting panache with the economic benefits of product rationalisation, and include a "GTA" version of the 147 hatchback, the Giugiaro-designed Brera, and a high-performance exotic called the 8C Competizione (named after one of Alfa's most successful prewar sports and racing cars, the 8C of the 1930s).
In 2005 Maserati was bought back from Ferrari and brought under Fiat's full control. The Fiat Group plans to create a sports and luxury division from Maserati and Alfa Romeo.[2] There is a planned strategic relationship between these two; engines, platforms and possibly dealers will be shared in some market areas.[3]
In the beginning of 2007, Fiat Auto S.p.A. was reorganizated and four new automobile companies were created; Fiat Automobiles S.p.A., Alfa Romeo Automobiles S.p.A., Lancia Automobiles S.p.A. and Fiat Light Commercial Vehicles S.p.A. These companies are fully owned by Fiat Group Automobiles S.p.A.[4]
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