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GeoGeo was a brand of small automobiles marketed by General Motors beginning with the 1989 model year and ending with the absorption of the brand into the company's Chevrolet passenger vehicle division in 1998. Originally formed to compete with the growing economy import market of the late 1980s, the line comprised the following passenger automobiles at various times during its relatively brief history:
Metro, a subcompact hatchback available with two or four doors and as a 2-seater convertible, originally a Suzuki Swift.
Spectrum, a short-lived compact one step up from the Metro, originally an Isuzu Gemini
Tracker, a light SUV, based on the Suzuki Sidekick
Prizm, a compact entry-level sedan, based on the Toyota Corolla
Storm, a low-end coupe, based on the Isuzu Impulse
Recent years have seen fading consumer interest in the economy compact market, and production of the last car of the former Geo line, the Prizm, was discontinued in 2002.
Most Geo models were actually manufactured by GM in joint-ventures with Japanese import manufacturers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions being the Spectrum and Storm, being entirely manufactured by Isuzu. This makes the Geo line somewhat similar to Ford's short-lived Merkur brand of the 80s and Chrysler's Eagle.
Geo was a brand of small cars and SUVs marketed by General Motors and sold through Chevrolet dealerships throughout North America beginning in 1989 in the United States, and 1992 in Canada. Their original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the late 1980s, the line continued through the 1997 model year, after which the remaining models joined the Chevrolet lineup. Recent years have seen fading consumer interest in the economy compact market, and the last vehicle of the former Geo line, the Tracker, was discontinued in 2004. In Canada, another import marque, Asüna, was introduced in 1993 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
Geo models were manufactured by GM in joint-ventures with Japanese import manufacturers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions being the Spectrum and Storm, being entirely manufactured by Isuzu in Japan.
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